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Leveraging Social Media for Your Independent Hotel

Making a social media post

If you run an independent hotel, social media is something you’ll need to leverage in your marketing strategy. By using social media to your advantage, you can increase awareness, engagement, reservations, and revenue. But what are the best ways to…

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What Is a Soft Brand?

Nice hotel room

When choosing the type of hotel you want to invest in, one of your choices will be whether you want a franchised or independent property. But, there is another option that has been making waves in the hotel industry recently:…

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Why You Need Visual Content in Your Marketing

Video on website

Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast…

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Google Hotel Ads

Google Hotel Ad

As a hotel owner, you’re likely looking for any way to raise awareness about your hotel and drive sales. One way you can increase bookings is by using Google Hotel Ads. This Google Ads feature was designed specifically for hotels.…

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Guest Experience: After Their Stay

Guests leaving review

The guest experience is ever-evolving, and many hotels are engaging guests before, during, and even after their hotel experience. Engaging guests after they leave can be tricky though, because you don’t want to annoy them. Today in the Southeast International…

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Secondary Markets in the Hotel Industry

Secondary markets

Hoteliers are always on the hunt for an edge in the hotel industry. The hotel industry can be difficult to break into, and it can be tough to decide where to invest in your first, or next, property. Secondary markets,…

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Top Challenges Facing the Hotel Industry

Challenges concept

Hotel owners need to stay on top of the latest trends in order to run a successful business. In addition to staying on top of trends, owners also need to pay attention to the biggest challenges the industry is currently…

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Creating a Marketing Persona for Your Hotel

Marketing Persona

Marketing for hotels can be tough. That’s why understanding as many techniques as possible and utilizing the best ones can make a big difference in your marketing efforts. One popular marketing tactic is creating a marketing persona. But what’s a…

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