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Why You Need Visual Content in Your Marketing

Video on website

Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast International Hotel Brokers blog, we’ll talk about visual content and how you can implement it in the motel and hotel industry.

Visual Content Should Be Part of Your Marketing Strategy

Visual content tends to be one of the most shared and viewed content on social media. Thus, you can’t afford to leave it out of your marketing strategy. Visual content is especially relevant in the hotel industry. Hotels need to tell a story, and what better way to do this than through pictures and videos. Utilizing these visuals can also boost engagement with your social media channels and increase the number of people who click through to your website, leading to more potential reservations.

Ideas for Visual Content

If you’re ready to implement visual content in your marketing efforts, you’re probably wondering where to start. Here are some ideas:

Have an Instagram Account for Your Hotel

Instagram is one of the most popular social media platforms out there. It’s primarily focused on visuals, so this is the perfect jumping-off point. Make sure you’re taking high-quality photos of the things that make your hotel unique. You also need to get people to follow and engage with your account, so making your account easy to find is a must. Encourage your guests to share photos of themselves enjoying your hotel!

360 Degree Videos

You can use Facebook’s 360-degree video feature to highlight your hotel rooms and other points of interest in your hotel. People can tour your hotel this way, and they can even share the videos, getting you more views and clicks in the process.

Use Social Media to Advertise Deals

If you want to advertise promotional room rates, you can do so on social media sites like Snapchat and Instagram stories. These stories disappear after 24 hours, so you don’t have to worry about taking the sale down. Include a feature in these stories that allows guests to swipe and take advantage of the deal you’re offering. Facebook and Instagram ads are another way you can get eyes on your hotel, but keep in mind these are paid advertisements. 

Choose Southeast International Hotel Brokers

If you’re selling a hotel, or if you’re looking to buy one, then choose Southeast International Hotel Brokers. With decades of experience in the hotel brokerage business, we make selling your hotel as easy as possible. We walk you through every step of the process. Contact us today for more information and to speak with a member of our hospitality broker team.