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Hotel Brokerage Analysis: A Look at Hotel Trends This Year So Far

Hotel Brokerage Trends

A Hotel Brokerage Breakdown of Hotel Trends This Year

This year has seen a lot of big changes in the hotel industry so far. As an experienced hotel brokerage firm, we make sure to keep our finger on the pulse of what happens in the industry. This allows us to better serve our clients and stay informed about what’s going on in the hotel world. Today in the Southeast International Hotel Brokers blog we’ll be discussing some of the biggest trends in 2017 to date, as well as taking a look at where the industry is heading.

Big Changes in 2017 So Far

Smart Speakers

More and more hotels are beginning to implement “smart rooms” in their hotel. These rooms come equipped with technologies such as the Amazon Echo and Google Home. Guests are loving the ability to play music, ask questions, and just use these devices in general. This is a trend our hotel brokerage sees growing more and more as the year goes on.

Airbnb Continues to Worry Hotel Owners

Everyone is still up in arms about Airbnb. It’s a divisive issue in the hotel industry, and as terms like IPO get thrown around, it’s understandable to feel a sense of worry in the air. With all the differing opinions out there, it’s important to still understand the issues, such as regulation, that Airbnb faces. For the foreseeable future, our hotel brokerage is of the opinion that Airbnb isn’t going to make a significant impact on the hotel industry.

The Solar Eclipse Made Everyone Happy

If you were in the path of the eclipse this year, you probably enjoyed a very profitable weekend. It’s important to always keep your finger on the pulse of potential events that will bring in money to your hotel. Many owners capitalized on this event by holding watching parties on their rooftop restaurants or outside the hotel. This is a great way to drive excitement, bring in guests, and make more money during the event itself. Always maximize potential when opportunities present themselves.

Preparing for 2018

Our hotel brokerage also does our best to see how the rest of the year is shaping up. Let’s take a look.

More Design Updates

More and more hotels are throwing out their typical design schemes for more modern, quality designs. This doesn’t look to change anytime soon. As industry giants such as Hyatt and Hilton lead this trend, everyone else is sure to follow.

Loyalty Programs

Guests love perks. That hasn’t changed, but loyalty programs have. Franchised hotels are competing to offer unique perks to their guests that set their loyalty programs apart from others. Mobile apps continue to be updated to make the loyalty experience much more streamlined and simple.

Brands Branch Out

Some of the biggest brands are expanding their reach into new markets. Hilton, for instance, launched a new midscale brand not long ago. These hotels have been doing well over the past couple of years, so other brands are eager to follow. Hotels will continue to diversify and have unique offerings for a variety of consumer budgets.

Choose an Experienced Hotel Brokerage

When you’re searching for an experienced hotel brokerage to help you buy or sell your hotel, you want to choose one who knows the industry inside and out. Southeast International Hotel Brokers has been in the industry for over 50 years, but we don’t rest on our laurels. We continue to innovate and learn to better serve our clients. Contact us today, or continue to browse our website for more information about our hotel brokerage.