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Striking a Balance Between Technology and Human Interaction

Hotel employee using tablet

As technology progresses, it’s important not to lose sight of what makes hotels special in the first place. The hospitality aspect is what sets the hotel experience apart, and you can’t have that personal touch without an excellent hotel staff. Guests’ demands are ever-changing, and they want to have more technology in their rooms, but it’s important to balance new technology with human interaction. Today in the Southeast International Hotel Brokers blog, we’ll take a deeper dive into this subject. 

The Importance of Hotel Technology

Guests want their hotels to have the latest technology, plain and simple. It doesn’t necessarily have to be cutting edge, but certain things are expected. Guest want fast Wi-Fi, a TV with streaming capabilities, and possibly some additional touches such as a smart thermostat or a smart speaker. However, staying on the cutting edge can help to set you apart. Things like self-check-in kiosks and smartphone room keys can make your hotel seem more luxurious and help meet the needs of your guests.  

The Importance of Human Interaction

If you are piling on the technology, remember that it’s meant to supplement, not replace, human hospitality. Guests still want that personal touch that technology can’t always provide. Friendly, engaging staff who interact with guests and work to improve the experience are always going to be an important facet of the hotel industry. It’s essential that you maintain the quality of your hotel staff, even as you invest in the latest technology. 

Striking a Balance

Many hotels are finding great ways of striking a balance between these two parts of the hospitality industry. For instance, self-check-in kiosks are removing the human element of the front desk check-in. This may seem like a bad balance, but it’s quite the opposite. Instead of dealing with lines or hassle when they want to check-in, the kiosk is the only thing guests have to worry about. The automation of the kiosks frees up hotel employees and front desk staff to interact with guests in friendlier and more natural ways. By finding a balance, your hotel will be able to continue to thrive as technology continues to progress. 

Choose Southeast International Hotel Brokers

If you’re selling a hotel or motel, or if you’re looking to buy one, choose Southeast International Hotel Brokers as your hotel brokerage. Our hospitality brokers make the process of buying or selling a hotel much easier. We have the expertise and resources you want out of a hotel brokerage. Contact Southeast International Hotel Brokers today to speak with a member of our team. We look forward to hearing from you.