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Hotel Trend Watch: Augmented and Virtual Reality

Person wearing VR goggles

The technology being implemented in the hotel industry continues to get more and more advanced. Augmented and virtual reality has even started to enter the hospitality space. But how do you use these technologies in your hotel, and what do they do? Today in the Southeast International Hotel Brokers blog, we’ll take a deeper dive.

What Are AR and VR?

AR and VR refer to augmented reality and virtual reality, respectively. Here are quick definitions of each:

Augmented Reality

Augmented reality uses technology to superimpose computer-generated images over the real world. By projecting these images in your view, it can create an augmentation of reality. A recent example of this technology getting worldwide use is the app Pokemon Go. In this app, users would be able to hold their phone up, and Pokemon would appear in the real world (on their screen) through the lens of their camera. 

Virtual Reality

Virtual reality requires a piece of equipment, like a visor with a screen, to experience the technology. Once equipped, you can experience a computer-generated image or environment. This environment can primarily be interacted with through sight and sound.

Now that we have a grasp on augmented and virtual reality, let’s take a look at how the hotel industry can utilize it.

How They Are Affecting the Hotel Industry

One of the biggest hotel industry use cases for augmented and virtual reality comes in the form of marketing. If your hotel or the city your hotel is located in is special, you can show guests just how special it is. With virtual reality, your guests can tour your hotel or tour the city where your hotel resides. This kind of immersive experience is sure to get them excited about the prospect of visiting.

Augmented reality is primarily being used as an interesting feature when people are already staying at your hotel. Disney hotels, for instance, can make it look like your favorite characters are in the hotel lobby through your phone screen. Then your kids can take a picture with them!

Choose Southeast International Hotel Brokers

If you’re looking to buy or sell a hotel, Southeast International Hotel Brokers can help. Our hospitality brokers are experts in the industry, and they have vast resources to make the buying and selling process much easier for our clients. Contact us today for more information and to speak with a member of our hospitality broker team. We look forward to working with you.