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Hotel Industry: Increasing Your Brand Awareness

brand awareness

The hotel industry is highly competitive, and this is especially true if you’re running an independent hotel. If you want to make a dent in the industry, you need to stand out from the pack. One way to do this is to increase your brand awareness efforts. But how can you increase your brand awareness over time? Today in the Southeast International Hotel Brokers blog, we’ll give you some tips. 

Develop Brand Guidelines

To build brand awareness, you need to have a strong brand in the first place. Creating branding guidelines will define your brand, what it stands for, and how you want your brand to make customers feel. These guidelines will help inform various aspects of your marketing, such as color palette, branded typefaces, your voice and tone, and much more. By having these guidelines in place, your marketing will maintain a consistent look and feel. Just make sure you stick to your guidelines once they’re in place.

Develop Your Online Presence

Once you have your brand guidelines in place, you can start strengthening your online brand presence. First and foremost, you need to make sure you have a high-quality, speedy website. Your website will be where most people interact with your brand online, so you don’t want it to have any problems. Once your website is in place, you can start implementing digital marketing tactics like SEO and SEM. You’ll also want to make sure to create a strong social media presence. Consider partnering with influencers if they can contribute to what your brand is trying to achieve. 

Develop an Email Marketing Campaign

You want to remind people of your brand on a regular basis, and this can be achieved through an email marketing campaign. By sending brand-consistent emails, you’ll remind your customers why they chose you in the first place and possibly create more conversions. 

Choose Southeast International Hotel Brokers

If you’re in the market to buy or sell a hotel, the team at Southeast International Hotel Brokers is ready to help. With our expertise and access to vast resources, we’ll make navigating the buying and selling process much easier for you. Our track record of amazing customer service and satisfaction is exactly what you want out of a hotel brokerage. Contact us today for more information and to speak with a member of our hospitality broker team. We look forward to working with you.