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Hotel Brokerage Tips: Improving Your Website

Woman browsing a hotel’s website

For hotels, few assets are more valuable than their website. However, hotels often fail to spend enough time on this important marketing and sales tool. As a hotel brokerage, Southeast International understands the value of a hotel’s website, from the marketing potential to the online booking opportunities. Without a large team or budget, it can be difficult to maintain a strong website. In today’s blog post, Southeast International Hotel Brokers has a few tips for building and maintaining your hotel website. 

Utilize User-Friendly Online Booking

The most important function of any hotel’s website is its online booking tool. The ability for your guests to book a room on your website is a crucial function. If you have a user-friendly online booking experience, the conversion rate of your hotel website will improve dramatically. Users are looking for an easy booking experience. If you want users to book directly from your site instead of from a third-party, your online booking tool must be user-friendly.

Include High-Quality Images

Many users who visit hotel websites want to see what the hotel looks like. It’s important for your hotel website to have high-quality images of your rooms, amenities, exterior, and lobby, so that potential guests can see what your hotel offers. As a hotel brokerage, Southeast International knows how important first impressions are for guests, and your website is that first impression. 

Keep SEO in Mind

SEO stands for search engine optimization, which is a strategy that helps boost your website’s performance on search engines like Google or Bing. If you don’t have the budget to pay for Google Ads or other online paid advertising, quality SEO can help improve the visibility of your website on search engines. To improve your SEO, research what keywords or keyphrases potential hotel guests use on search engines, and then incorporate them in your website content. It’s also important to update your metadata and write blogs for your website that utilize relevant keywords and keyphrases.

Contact Southeast International Hotel Brokerage for More Info

If you are looking to buy or sell a hotel, Southeast International is a hotel brokerage that can help you succeed. For more information, give us a call at (417) 865-2520 or contact us online today.